Good question. “How do you get others to hunger for a right spiritual relationship with God with the same desire?” One answer is through another story.
Mell (my wife) and I were attending a conference at Disney World in Florida. (Yeah, yeah, it’s a tough job but someone has to do it.) Part of the conference training was to better understand the “Disney” way of providing more than expected when it came to entertainment and service. I found myself asking: Why? Why would someone travel hundreds or thousands of miles at great expense to visit Disney World?
The answer given by the Disney folks was: “Our ultimate aim is to provide ‘Magic Moments’ within every part of your journey through Walt Disney World from the time you enter to the time you leave.”
I certainly wanted to test this ‘Magic Moment’ idea out but how? When the class ended, Mell and I were hungry and wanted an early lunch so we wandered through the hotel lobby until we found a restaurant. “We’re closed now but should be open in 30 minutes.” The greeter said.
“We were hoping to eat an early lunch.” I replied.
“I’m sorry. However, another restaurant in this hotel is serving lunch now. Let me show you where it is.”
Immediately, she left her workstation and walked with us down to the other end of the hotel until we came in sight of a sandwich shop. She pointed to the restaurant, smiled and said, “I hope you enjoy your meal.” She then returned to her station. We were impressed. Why?
- She had an “I’m so glad to see you” smile.
- She stepped away from her station to help.
- Rather than merely point she took the time to walk with us.
- She seemed to genuinely appreciate our presence.
Of course, the answer is 5, or all of the above. Is this what Disney Inc. means by seeking to provide “Magic Moments?”
- We didn’t like the station he chose on TV.
- Sandwiches just aren’t for me.
- The wallpaper colors clashed with our clothes.
- We were willing to wait so we could enjoy eating in the other restaurant.
Of course the answer is 4, unless you happen to be a gourmet chef or fashion designer. We felt welcomed and valued in the first restaurant and decided it was worth waiting a few extra minutes.
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